Partnering with Alaskan breweries, distilleries, and meaderies to encourage Alaskans to boat safely.
Save It For The Shore.
The Problem
Alcohol is the leading contributing factor in fatal boating incidents nationwide. In Alaska, alcohol is a known factor in at least 37% of our recreational boating fatalities over the last 30 years. Drinking while boating is especially dangerous in Alaska due to the cold temperature of the water.
The Challenge
Unlike drinking and driving a car, boating and drinking is very socially acceptable. The challenge is getting people to reconsider a behavior they have already made a habit. Drinking a cold beer on the boat may seem harmless, but our brewery partners are helping us explain why re-examining this idea is important.
The Campaign
Save It For The Shore is all about promoting safe, fun, and responsible recreation in our Alaskan backyard! Many people don’t know that boating under the influence is both dangerous and illegal. Our goal is to reduce the number of alcohol-related incidents and fatalities in our state.
Our partners
Thirty-nine businesses participated in the Save It For The Shore campaign in 2023! We are so grateful for their willingness and enthusiasm for keeping Alaskans safe on the water. Check out the Partners page to see a full list of participating businesses.
Get Involved
Whether you’re a boating-related business, a brewery, or an individual, you can get involved! Help us out by sharing our message on social media, thanking our brewery partners for their participation, and encouraging your favorite local businesses to participate.
The Stickers
Thanks to the artistic talents of Alec Walter and Gala Studios, we have some amazing Save It For The Shore stickers you can have for free. Pick one up at a participating brewery or rental business, or request some by filling out the form on our contact page.
